At a Glance: Ford Focus Electric

BEV Focus offers an electrified difference.

The Ford Focus BEV hits the market in late 2011.

The Ford Focus Electric will be going on sale in late 2011, the latest and perhaps the most intriguing model in the compact Focus model range. Powered by a permanent magnetic electric traction motor developed by LG Chem, this lithium-ion battery pack achieves 123 horsepower and 181 foot-pounds of torque. The electrified 5-door hatchback is being built at the Michigan Assembly Plant in Wayne, Michigan.

Although not yet available for sale, there are some things about the Focus Electric we already know. For one, the Escort EV is expected to get a better mile per gallon range than the Chevrolet Volt. It will be able to recharge in 3 to 4 hours, which is half the time of the Nissan LEAF, with its 240-volt charge station. Top speed is 84 miles per hour and pure electric range should beat the LEAF’s projected 90 miles.

MyFord Touch

New features and technologies will be introduced by the Focus EV including a customized version of the MyFord Touch driver connect system, designed especially for electric vehicles, an innovative value charging feature powered by Microsoft and a tech-pleasing smartphone app called MyFord Mobile that helps plug-in owners control their vehicles from a distance.

Ford has placed five-way buttons on the Focus’ steering wheel, which allows the driver to customize a pair of 4.2-inch LCD instrument cluster screens showing battery charge status, distance to the next charging station and other operating and technical features. This information enables the driver to keep track of how he drives, ideal for the person who want to maximize range and efficiency by changing driving behavior accordingly.

Suspension & Braking

The BEV Focus incorporates a front independent MacPherson strut suspension and rear control blade multilink independent system. Electric power assisted steering, power-assisted four-wheel disc brakes with four-sensor, four-channel anti-lock braking system, disc brakes and regenerative braking are some of the important features found in the electric Focus.

The electric Focus sits on a 104.3 inch wheelbase and has a length of 171.7 inches. This vehicle is 72.4 inches wide and 58.9 inches tall. Seating five passengers, this Focus offers a 60/40 split rear bench seat, 15-spoke 17-inch wheels, push button start and a voice activated navigation system.

Additional Features

Sirius Satellite Radio is standard with the EV Focus and includes a six-month trial subscription. Owners will have access to more than 130 radio stations playing commercial-free music, offering talk, entertainment and sports options.

One of the most innovative features of the battery electric Focus is its illuminated charging port, which leaves no question whether your Focus is ready to go or not. When owners plug their connector cord into the Focus Electric charge port, which is located between the driver’s door and front wheel well, it activates light rings around the port to show that it’s connected. Your charge is still in progress when the rings are flashing. Your charge has been completed when the rings are solidly lit.

Matthew C. Keegan is editor and publisher of “Auto Trends Magazine.” Matt is also a contributing writer for Andy’s Auto Sport and affiliated websites, an aftermarket supplier of quality auto parts including Ford F-150 parts and Ford Windstar parts.

Photo: Ford Motor Company

Electric Focus? Reserve One Now.

BEV Focus reservation system now active.

The electric Ford Focus will soon be going on sale. That’s the news from Ford which announced earlier this month that it had begun taking reservations for the first orders. This vehicle, with a base prices of $39,995, will be made available to consumers in California and the New York/New Jersey area first, with a broader roll out in 2012.

First EVs

The battery electric Ford Focus represents the first electric passenger vehicle the automaker has produced and follows the launch of the Transit Connect EV for commercial customers. This car is powered by a lithium-ion battery pack paired with a single speed transmission. Ford has set up a special section on its website to handle online orders: http://www.ford.com/electric/focuselectric/2012/

The 2012 Ford Focus Electric comes well equipped. Standard amenities include the next generation MyFord Touch with 8-inch touchscreen; a pair of driver-configurable 4.2-inch color LCD displays in cluster for unique EV driving screens; a MyFord Mobile App; high intensity definition headlamps; 17-inch aluminum wheels, ambient lighting, seats made from 100 percent recycled material; a rear view camera system with rear parking sensor; push button start; a voice-activated navigation system; Bluetooth connectivity; traffic services; electronic traction control; a Sony audio system with nine speakers; SiriusXM satellite radio and HD radio.

Options available include a choice of two paint colors and leather seating. Everything else is already part of the package.

Said Chad D’Arcy, Focus Electric Marketing Manager, Ford Motor Company, “Ford believes driving electric doesn’t mean consumers should have to sacrifice on driving experience or vehicle quality. The Focus Electric comes with more standard features than any other comparable all-electric vehicle.”

Top Competitors

That means Ford has the Nissan LEAF marked as its direct competitor and the Chevy Volt as an indirect, but still close competing model. The LEAF runs solely on electric power while the Volt has an electric motor backed up by a small, internal combustion engine.

Ford notes that BEV Focus’ battery can be recharged in just over three hours when using a 240-volt charging station; that is about half the charging time of the 2012 Nissan LEAF. A standard 120-volt outlet can also be used with the included charging cord.

First Markets

The electric Focus will made available in additional markets in 2012, bringing the number of launch markets to 19 next year. Those markets are: Atlanta, Austin, Texas; Houston, Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Florida; Phoenix, Raleigh, N.C.; Seattle, Portland, Oregon; Richmond, Virginia and Washington, D.C.

Photo: Ford Motor Company