Ford Gives Boost to EcoBoost Production

Automaker plans to triple production in 2012.

The Ford Taurus gains a 2.0-liter EcoBoost for 2012.


The Ford Motor Company used the backdrop of the 2012 Washington Auto Show to announce that it will be boosting its EcoBoost engine product three-fold this year in bid to keep up with availability and demand. EcoBoost will now be available in 11 vehicles this year, up from 7 last year.

Advanced Technology

EcoBoost is technology that incorporates direct fuel injection, turbocharging and variable valve timing to deliver engines that are more powerful, but smaller. Ford’s proprietary technology has been in use since 2009 and has recently found success in its F-150 pickup trucks. Those trucks are powered by two V-6 or two V-8 gasoline engines, with its 3.5-liter EcoBoost V-6 making 365 horsepower while still delivering good fuel economy.

Ford had already announced that 2012 versions of the Ford Edge and Ford Explorer, crossover sport utility vehicles this writer drove last August. Ford reports that it sold 127,683 EcoBoost-equipped vehicles in the United States last year and will be adding the technology to its compact Focus, midsize Fusion and even in its large Taurus sedan this year.

Class-Leading Efficiency

“EcoBoost expansion and availability in high-volume nameplates such as the all-new Ford Escape and Fusion will take this affordable, fuel-saving technology to the heart of the market,” said Ford Group Vice President of Sustainability, Environment and Safety Engineering Sue Cischke. “Ford is committed to delivering class-leading fuel economy for our customers, which benefits the environment and helps the U.S. move toward greater energy independence.”

Placing a four cylinder engine in a large car sounds like utter madness. However, Ford like some other manufacturers has put to death the time-honored saying that “there is no replacement for displacement.” The 2.0-liter EcoBoost four that will be optional in the Taurus will make 231 horsepower. That compares to the 263 horsepower the standard 3.5-liter V-6 makes. The Taurus SHO, however, will continue to be powered by a 365-horsepower EcoBoost V-6 engine.

Police Interceptor

Besides the Fusion, Focus and Taurus, Ford says that it will place its 3.5-liter EcoBoost V-6 engine in its Police Interceptor model. That engine will represent the first-ever turbocharger used in a police pursuit model.

Until 2011, Ford hadn’t offered a six cylinder engine since retiring its 4.9-liter inline-six a few years earlier. A normally aspirated 3.7-liter V-6 was introduced along with an EcoBoost 3.5-liter V-6 engine. Together, those engines accounted for 56 percent of Ford’s F-150 sales, demonstrating that customers will buy a fuel efficient truck, especially one that has enough horsepower and torque to pull a big load. Equipped with EcoBoost the F-150 can pull up to 11,300 pounds.

Ford Envisions Near Full EV Fleet Within 10 Years

Back in the day, Ford had an ad campaign which stated flatly, Ford has a better idea. For its time the ad did just fine, but that better idea was soon eclipsed by Japanese manufacturers who had the better built cars. Toyota, Honda and Nissan quickly passed Ford in quality as did most any other make whose cars were designed and built in Japan.

Top Quality

Today, Ford is once again building cars that among the highest quality vehicles on the road, at least according to J.D. Power and other consumer sites. This is good news for the people who want to buy American built cars as quality levels have risen accordingly.

Among the technologies Ford will be rolling out over the coming months is EcoBoost, an engine that produces more horsepower while emitting less carbon dioxide. Those engines will be available in most Ford, Mercury and Lincoln vehicles over the next few years, but they aren’t the only technology the automaker is banking on.

Beginning this year, Ford will roll out its first electric car while at the same time expanding its hybrid (gas-electric) fleet. To that end, Ford Chief Executive Alan Mulally says that within ten years most of the company’s fleet will be powered by electric or hybrid vehicles which would help Ford meet stringent federal pollution emission and mileage requirements.

Electric Vehicles

In 2010, a battery powered version of its Ford Transit Connect entered the market followed by an electric Ford Focus in 2011 and a plug-in hybrid in 2012. That last model will be Ford’s direct challenge to the Chevrolet Volt, the car GM is placing its money on for many years ahead.

There isn’t any guarantee being made by Ford that the automaker will be able to follow its plans precisely. Although Ford hasn’t accepted federal bail out help that was given to General Motors and Chrysler, the automaker has a huge amount of debt to renegotiate first. Additionally, if the market continues to remain in its depressed state, Ford’s own solvency may soon become an issue.

Gas Prices

Ford is also expecting that energy prices will begin to climb, though perhaps not quite to the level they were in 2008 and earlier in 2011. With greater pressure on fuel prices, will cash strapped consumers buy these vehicles or simply choose to keep what they have and drive less? This is a gamble that Ford feels it must take, one that could yield big dividends for the company or disaster.