Super Duty is Ford's line of heavy duty pickup trucks.
The Ford Motor Company has announced that its Super Duty line will receive some important changes effective with the 2013 model year. Those changes included the addition of a first-ever Platinum series, a top of the line trim level that is already found on F-150 trucks. In addition, new interior and exterior design cues, and updated MyFord Touch and Sync are among the many other changes that will be offered with the 2013 Ford Super Duty.
Product Refreshing
Consider these changes to be a mid product cycle update. The truck certainly isn’t all-new, but it receives enough changes to give buyers more choices and a different look. Ford Super Duty trucks are prized by contractors as well as outdoors enthusiasts who need this vehicle’s heavy duty payload and trailering capabilities.
“The F-Series Super Duty Platinum is the latest expression of Built Ford Tough truck luxury,” said Brian Rathsburg, F-Series Super Duty Marketing manager. “It has a distinct appearance and a long list of features to deliver a superior experience. Along with that, it has all of the capability F-Series trucks are famous for.”
Premium Pickup Trucks
High end trucks are nothing new with Ford launching its first model in 1999 when it introduced a special-edition Harley Davidson F-150 for the 2000 model year. Other trucks that have followed include Platinum and King Ranch editions, models that offer well-appointed cabins including leather seating surfaces.
Ford says that the Platinum trim level will be made available on with Super Duty crew cabs, and can be ordered in F-250, F-350 and F-450 pickups. As always, customers can choose either its 6.7-liter Powerstroke turbodiesel engine or its robust 6.2-liter V-8 gas engine.
Exterior Embellishments
From the exterior, shoppers will note greater use of chrome around the grille, on door handles and on mirror caps. The running boards and exhaust tip are also covered in chrome. Each truck comes with 20-inch polished-aluminum wheels with painted black inserts, to offer a stunning and attractive contrast.
Inside, the Super Duty Platinum receives wood grain appliques and the front captain’s chairs offer a softer grain leather. Woodgrain accents are found on the dashboard and doors, with genuine wood offered on the leather-wrapped steering wheel.
Other features include a driver’s 10-way power-adjustable seat, power adjustable pedals, SYNC with MyFord Touch, a navigation system with a rear view camera, remote vehicle start, a universal garage opener and power-telescoping mirrors.
A larger 8-inch screen with new buttons and knobs make MyFordTouch with Sync easy to operate.
Technological Changes
Notably, the Super Duty’s MyFord Touch features simple to use knobs and an 8-inch high resolution screen display. This design makes it easier for customers to access their phone, adjust climate control, make entertainment and navigation choices, and enjoy a greatly expanded voice control system.
Ford hasn’t announced pricing yet for its newest Super Duty trucks, vehicles that will be made available later this year. Figure that if you can afford a Lincoln MKS or MKT, then the Super Duty Platinum will be within that price range and offer comparable amenities found in any Lincoln product.
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Photos courtesy of the Ford Motor Company.
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